Who are we?

Swim & Fun was established in 2006 and is now a market leading distributor of pools, water care, and pool accessories in the Nordic region. We are now the Nordic market leader in the attractively priced family segment, with a primary target group being families with children who have their own garden.

The Swim & Fun team consists of experienced, skilled employees with many years of industry experience. Swim & Fun always puts the customer first, and it is our goal to be part of the development of new, attractively priced and innovative garden pool concepts. This goal goes hand in hand with the mission to create the possibility for physical activities, relaxation, and quality time for the family. We do this by offer safe and innovate pool and hot tub products.

Our vision is to be the leading pool and hot tub distributor of the Nordic region. 

We have a strong financial basis, which provides a sense of security for our trading partners and customers. Swim & Fun has also been named as a Gazelle Company by the Danish newspaper Børsen in 2013, 2014, 2015, 2016 and again in 2021 and 2022. We have also been given the business award ’Succesvirksomhed’ (Successful Company) by Spar Nord and the consulting firm BDO for four consecutive years – 2019, 2020, 2021 and 2022. 

The primary objective for us is to be able to offer high quality service and to create a sense of security for our trading partners and customers – such as by only offering high quality products.  This allows you as a trading partner to feel secure in the knowledge that our documentation is correct and complies with safety and environmental requirements.

We frequently visit all our European and overseas suppliers. One of the purposes of this is to ensure that employees enjoy proper conditions and that production is conducted safely and in accordance with relevant legislation.